What’s Slowretail?

photo: Slowretail

Slowing down retail business.

The Slowretail blog is a platform for individual and exciting retailers and markets, a communication pool for slowing down the retail business. We want to make marketing for innovative examples in retail, which teach us that there is an exciting, active life beyond uniformed store concepts and boring shopping malls. Slowretail is an initiative of intrinsic value and inspiring retail, in all its forms and bright colors. . We show exciting shops, traditional or brand new: Stores which deserve that they will be presented to a wider audience. We will not artificially slow down trade but show how good trade is already decelerated.

Who are the Slowretail heroes?

Since 2007, this blog presents good dealers and initiatives from around the world, merchants who enrich our lives. Our markets, initiatives and store concepts are an expression of individuality and creativity. Sometimes innovative, sometimes traditional, they are always unique places for a “slowing down”. Often they are traditional companies that are consistent in their authentically faith in themselves. Shops that manage to live their values and their original merchant demand in product and advice quality, even in modern times. The customers owe it with decades of loyalty, which continues not infrequently over the generations.

Or unique markets, which according to the classical law of the market should be no longer existing. Also courageous and unusual retail concepts are presented here which identify new consumer trends. Above all the concept stores, of which the most fascinating representatives are listed here. They break through traditional branch rules to provide a new kind of lifestyle shops.

Who is it behind Slowretail?

Initiator and soul of the Slowretail blog is Alexander von Keyserlingk who worked as a manager, coach and consultant in the lifestyle-oriented retail for two decades. Since 2007, Alexander is missionary, author and developer of Slowretail in full-time. Today he advices retail companies, both conceptually and operationally. And there are like-minded people, guest writers, or active supporters, led by the company developers of Team Retail Excellence.

You can be part of Slowretail.

The quality of the Slowretail blog thrives on the diversity of it’s friends and supporters. We are still a few, hope for strong growth. The Slowretail blog is non-profit, it operates independently and free of advertising. We look forward to every collaborator, who supports the Slowretail cause with commitment and passion as a consumer, as a retailer, or simply out of private interest.  You could participate in many roles: as a regular scout or just send us a profile of your favorite shop or market. Here you find a checklist for your recommendation. We look forward to guest authors who extend our shared horizon. Please get in touch with Alexander von Keyserlingk at blog [at] slowretail.de.

Contact:

Alexander von Keyserlingk, D-40476 Duesseldorf (Germany)

Tel. 02369-202496, blog[at]slowretail.de

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