Motherland Hamburg.
December 23, 2007
At Hamburg’s Central Station recently opened Mutterland - an ambitious food store with a neo-ecological concept.
Owner Jan Schawe, who is experienced with restaurants already and lives close to the new store, missed the right food store (for himself) in the quarter and created his owm. The district St. Georg is well-known for it’s drug-scene, gay-headquarter role and red-light environment. On the other hand the high street “Lange Reihe” is already expensive to live at and the worn jeans are often designer labeled..
Therefore the Mutterland store seems to be too high-class in this neighbourhood. The products are chosen with lots of taste, some are quite expensive. There are lot’s of delicious, organic and fair traded things offered. The “branding” is professional, it’s a beautiful modern store in a tough surrounding.
Impressive is also the building, where Mutterland is tenant: The classical Bieberhaus, just renovated, built in 1909. It has been planned as a hotel first and hosted different users over the years. Who want’s to become neighbour of Mutterland, can currently still rent some space.
Mutterland, Ernst-Merck-Str. 9/ Kirchenallee, 20099 Hamburg, Tel. +49 40-28407978. Monday to Saturday, 7 am to 10 pm.
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